Blog
Notes on DOOH advertising, from the field
12
Dec
DOOH Trends
5 Ways Digital Standees Outperform Traditional Posters
Static posters can't adapt once they're printed. Here's what changes when your storefront display is a screen instead of paper.
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19
Mar
Retail Marketing
How Restaurants Are Using Smart Screens to Boost Walk-Ins
From breakfast specials to late-night offers, day-part scheduling is changing how restaurants use their entrance space.
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24
Jun
Industry News
The Rise of DOOH Advertising in Tier-2 Cities
Digital out-of-home isn't just a metro trend anymore — cities like Indore are seeing rapid adoption among local businesses.
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05
Aug
Case Studies
Case Study: Salons See Repeat Visits Rise With In-Store Screens
A look at how two salon chains used waiting-area screens to promote add-on services and loyalty offers.
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17
Sep
Tips & Guides
Choosing the Right Ad Duration for Your DOOH Campaign
5, 10, 15, or 20 seconds? Here's how to match ad length and repeat frequency to your budget and message.
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30
Oct
Technology
Cloud-Managed Ads: Why Real-Time Content Control Matters
The difference between a screen you have to visit to update and one you can manage from your phone, anywhere.
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